Promote your Rating to get the recognition you deserve and highlight the importance of quality child care and early education in your community.

Why should I promote my Rating?

• Current Families. Let them know you’re committed to giving their children the best child care and early education experiences.
• Future Families. Show them you use best practices for getting their children ready for kindergarten.
• Community. Be recognized as a quality program and show support for Minnesota’s statewide Quality Rating Improvement System.

How can I promote my Rating?

• We send you a free marketing kit with items you can use indoors and outdoors to advertise your program’s success. See the marketing kit materials that are available.
• A “Story of Hope” video can be customized to use your program’s name.
• As a Rated program, you are featured at the top of the search results on ParentAware.org.
• Statewide advertising campaigns continue to reach Minnesota parents through radio, television, and social media.
• Use the Parent Aware social media kit for ideas on how to promote your Rating on social media platforms like Facebook and Twitter.
• Download the Parent Aware logo to use on your website or in print materials. We ask you to please follow our logo standards when using these resources.
  • Commercial/Vector/CMYK (EPS): Recommended for printing
    • Two-color
    • Reverse
    • Black/White
  • Desktop/Raster/RGB (PNG): Recommended for web use
    • Two-color
    • Reverse
    • Black/White

For questions about marketing kits, logos, and custom videos:

Child Care Aware of Minnesota
Email: MarketingKits@parentaware.org
Phone: 651.290.9704 (x119)